The ultimate menu for takeaways
Posted by gourmet coffee snob on 06 Dec 2009 | Tagged as: Coffee, Coffee Tips, Health
To impress your customers who come to your restaurant, you should display your food options from a suitable menu. You are not going to encourage anyone, if the display material is dull or boring regardless of who the target audience may be. To make this happen, restauranteers often employ creatives to design for them, but this is down to the amount of available money. If you cannot afford to go down this route, consider some of the tips mentioned below.
Layout and content arrangement are perhaps the most important considerations when designing a menu, and should come before colour and graphics. The prime area to display your best goods is the centre section of a single page menu. This is the area where you should be placing the most profitable items, with the top of the page displaying the secondary and the least profitable placed at the bottom. In order for customers to recognise your ‘brand’, you need to have a logo or company name displayed at the top left corner of the menu. It is good practice to display a line of text under the logo which describes your restaurant or takeaway service, for example ‘Asif’s quality takeaway’.
It the idea is to make areas appear to stand out more, you can use techniques like highlighting and emboldening key areas of type. What out for the overuse of text highlighting, as more than 4 or 5 items on the the page could become unreadable. Understating the emphasised area will definitely help to push forward the items that you are trying to bring to the attention of your customers. You need to guard against the misuse of emboldened text, as it could become illegible and difficult to read. Icons or increasing/decreasing the margin indentation also works to help draw the customer’s attention to a particular dish or section.
Try to use images carefully and selectively, having first ensured that the quality of the images is as high as possible to reproduce. You will not sell many meals to customers if the food looks unappealing or even like it should be fed to a dog!
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